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Target is in trouble. And while it’s easy to get lost in the company’s recent (poor) handling of American culture war narratives that cast it as too “woke” or too willing to cave to online fascists, the root of Target’s problems runs deep.
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Don’t get me wrong – the massive consumer boycotts from Black organizers have done damage. And there are probably folks on the far right who think even Target’s toned-down, overwhelmingly beige Pride merch this year was still too loud.
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But its stock is in the gutter and sales have been falling for two years because of good ol’ business fundamentals. It overstocked. It lost the pulse of its customers. It went up against Amazon Prime with… actually, does anyone know what Target’s Amazon Prime competitor is called?
The brand we petite bourgeoisie once playfully referred to as Tar-zhay has lost its spark. The company reported a decline in sales for a third-straight quarter, part of a broader trend of falling or flat sales for two years. Employees have lost confidence in the company’s direction. And 2025 has been a particularly rough financially, as Black shoppers organized a boycott over Target’s decision to cave to right-wing pressure on diverse hiring goals.
Shares were down 10% Wednesday.

It’s not to say the new guy, Michael Fiddelke, is unqualified. He’s been at Target since he started as an intern more than 20 years ago, after all. But Wall Street is clearly concerned that Target’s leadership is underestimating the severity of the need for a significant change— just as President Donald Trump’s tariffs on imported goods threaten the entire retail industry.

Appointing a company lifer “does not necessarily remedy the problems of entrenched groupthink and the inward-looking mindset that have plagued Target for years,” Neil Saunders, an analyst at GlobalData Retail, said in a note to clients Wednesday.

Missing the mark
In its 2010s heyday, Target became a go-to for consumers who liked a bargain but didn’t necessarily like bargain-hunting. The shelves felt well-curated. You’d go to Target because it had one thing you needed and 12 things you didn’t know you needed. It was stocked with Millennial cringe long before Gen Z gave us the term Millennial cringe.

Target’s sales held strong through the pandemic as remote workers set up home offices and stocked up on essentials. Months of lockdown also benefited the store as people began refreshing their spaces because they didn’t really have much else to do and they were staring at the same walls all the time.

For people who cannot or choose not to breastfeed, infant formula is lifesaving, supplying their babies with precious nutrients they need to grow and thrive.

Concerned about contaminants and the use of controversial seed oils in the nation’s tightly regulated infant formula supply, US Health and Human Services Secretary Robert F. Kennedy Jr. has launched a review of infant formula regulations he calls Operation Stork Speed.
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Yet while industry and experts debate those regulations, there is another type of “formula” — for toddlers ages 1 to 3 years old — that no one is overseeing.

“Toddler milks” are marketed to parents who have been using infant formula as a necessary next step in their child’s nutritional journey, according to the American Academy of Pediatrics. Critics say these expensive concoctions — first introduced into the United States in the 1990s — are not nutritionally necessary, may be contributing to childhood obesity, and should not be sold at all.
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Yet while industry and experts debate those regulations, there is another type of “formula” — for toddlers ages 1 to 3 years old — that no one is overseeing.

“Toddler milks” are marketed to parents who have been using infant formula as a necessary next step in their child’s nutritional journey, according to the American Academy of Pediatrics. Critics say these expensive concoctions — first introduced into the United States in the 1990s — are not nutritionally necessary, may be contributing to childhood obesity, and should not be sold at all.
In fact, some toddler beverages may be potentially harmful to young children due to excess added sugars, defined as sweeteners that don’t naturally occur in food, Fuchs said.

The recommended amount of added sugar for infants and children younger than age 2 is zero, according to the US Centers for Disease Control and Prevention. Yet research from 2019 found that on average, infants consume 1 teaspoon of added sugar a day while toddlers consume about 6 teaspoons a day.

“Infants and children exposed to high sugar, fat or salt in their diets develop a preference for these as they grow older,” Fuchs said. “Studies show this is a risk for childhood obesity and all of its consequences through adulthood.”

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For people who cannot or choose not to breastfeed, infant formula is lifesaving, supplying their babies with precious nutrients they need to grow and thrive.

Concerned about contaminants and the use of controversial seed oils in the nation’s tightly regulated infant formula supply, US Health and Human Services Secretary Robert F. Kennedy Jr. has launched a review of infant formula regulations he calls Operation Stork Speed.
tripscan
Yet while industry and experts debate those regulations, there is another type of “formula” — for toddlers ages 1 to 3 years old — that no one is overseeing.

“Toddler milks” are marketed to parents who have been using infant formula as a necessary next step in their child’s nutritional journey, according to the American Academy of Pediatrics. Critics say these expensive concoctions — first introduced into the United States in the 1990s — are not nutritionally necessary, may be contributing to childhood obesity, and should not be sold at all.
https://trip-scan39.cc
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Yet while industry and experts debate those regulations, there is another type of “formula” — for toddlers ages 1 to 3 years old — that no one is overseeing.

“Toddler milks” are marketed to parents who have been using infant formula as a necessary next step in their child’s nutritional journey, according to the American Academy of Pediatrics. Critics say these expensive concoctions — first introduced into the United States in the 1990s — are not nutritionally necessary, may be contributing to childhood obesity, and should not be sold at all.
In fact, some toddler beverages may be potentially harmful to young children due to excess added sugars, defined as sweeteners that don’t naturally occur in food, Fuchs said.

The recommended amount of added sugar for infants and children younger than age 2 is zero, according to the US Centers for Disease Control and Prevention. Yet research from 2019 found that on average, infants consume 1 teaspoon of added sugar a day while toddlers consume about 6 teaspoons a day.

“Infants and children exposed to high sugar, fat or salt in their diets develop a preference for these as they grow older,” Fuchs said. “Studies show this is a risk for childhood obesity and all of its consequences through adulthood.”

Пансионат "Тульский дедушка" расположен в живописном уголке пансионат по уходу за лежачими

Пансионат "Тульский дедушка" расположен в живописном уголке пансионаты по уходу за лежачими больными

It’s no secret how President Donald Trump feels about sports teams turning away from Native American mascots. He’s repeatedly called for the return of the Washington Redskins and Cleveland Indians, claiming their recent rebrands were part of a “woke” agenda designed to erase history.

But one surprising team has really gotten the president’s attention: the Massapequa Chiefs.

The Long Island school district has refused to change its logo and name under a mandate from New York state banning schools from using team mascots appropriating Indigenous culture. Schools were given two years to rebrand, but Massapequa is the lone holdout, having missed the June 30 deadline to debut a new logo.
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The district lost an initial lawsuit it filed against the state but now has the federal government on its side. In May, Trump’s Department of Education intervened on the district’s behalf, claiming the state’s mascot ban is itself discriminatory.

Massapequa’s Chiefs logo — an American Indian wearing a yellow feathered headdress — is expected to still be prominently displayed when the fall sports season kicks off soon, putting the quiet Long Island hamlet at the center of a political firestorm.
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The district is now a key “battleground,” said Oliver Roberts, a Massapequa alum and the lawyer representing the school board in its fresh lawsuit against New York claiming that the ban is unconstitutional and discriminatory.

The Trump administration claims New York’s mascot ban violates Title VI of the Civil Rights Act of 1964, which prohibits recipients of federal funds from engaging in discriminatory behavior based on race, color or national origin — teeing up a potentially precedent-setting fight.

The intervention on behalf of Massapequa follows a pattern for a White House that has aggressively applied civil rights protections to police “reverse discrimination” and coerced schools and universities into policy concessions by withholding federal funds.

“Our goal is to assist nationally,” Roberts said. “It’s us putting forward our time and effort to try and assist with this national movement and push back against the woke bureaucrats trying to cancel our country’s history and tradition.”
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Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its logo, too.

On Tuesday, the Southern-inspired casual dining chain unveiled a new logo “rooted even more closely to the iconic barrel shape,” but without the barrel itself — a central part of the brand’s identity since 1977. (As for the the barrel itself, it was “essentially the water coolers of the day,” Cracker Barrel explained in a blog post.)
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The identity refresh also includes new TV commercials, a redesigned menu and several new fall-themed foods, part of a larger $700 million transformation plan to shake off its stodgy image and lure in new diners.

“The way we communicate, the things on the menu, the way the stores look and feel … all of these things came up time and time again in our research as opportunities for us to really regain relevancy,” said CEO Julie Felss Masino in 2024.
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In particular, the new logo is the latest in a string of changes angering some of its loyal fans who fear the 56-year-old chain is drifting too far from its bucolic roots. On social media, some users griped, with one writing that the “changing the logo just feels like another little piece of culture dying off.” The change also angered some conservatives, too, like President Donald Trump’s son.

Cracker Barrel has also been remodeling some of its 660-plus restaurants. The chain has “decluttered” the interiors by removing the country-themed trinkets that lined the walls and lightened up the interiors, shifting away from the dark woods. So far, reaction has been mixed on social media, with some videos on TikTok going viral voicing their displeasure.

Masino remains adamant that the renovations are working, telling ABC News this week that “people like what we’re doing” and that feedback has been “overwhelmingly positive.”

In June, Cracker Barrel posted an unusual earnings report for a restaurant: It’s taking a $5 million hit from tariffs because of its retail shops, which largely has products imported from overseas. Restaurant revenue and same-store sales both slightly grew, mirroring other increases casual dining chains are experiencing.